Recently, we had cause to design a new flyer advertising the Credential Verification Service. Designing such a print ad was not an easy task—how does one effectively convey the capabilities of the system while also illustrating how simple it is to use? Furthermore, no one wants to read too much text—what’s a good balance between graphical content and text copy?

Hopefully, we struck a good balance with this ad. We also wanted to be clear that at the heart of the service are the durable, credit-card-style ID badges. And, since the service is especially popular with general contractors, we used a blueprint motif (although we tried to well represent the various industries who use the service through the photos and icons).

As always, feel free to contact us and let us know what you think! We’re always happy to chat.



Here’s copy/paste-able text copy of the advertisement:

CVS is an online service allowing real-time validation of employee training records—

• by anyone
• at any time
• from anywhere

Checking workers’ qualifications keeps the worksite safe.

All credentials and qualifications can be viewed on-demand on any mobile device.

The CVS service provides each employee with a professional plastic photo ID card that can be scanned to immediately look up all certifications.

The highly configurable CVS system was designed to adapt to the various needs of different industries.

  • Upload credentials from any source
  • Data is securely stored in the cloud
  • A QR code is printed on each worker’s ID badge
  • Scan the QR code with any phone/tablet

To learn more, go to or call (888) 980-6179